The Benefits of a Professional Opinion

Selling a house is time-consuming and hard work, especially in today’s market.  If you are thinking about selling your house, you might feel a little overwhelmed by it all.  That’s why it is helpful to have a professional by your side–one who can guide you every step of the way.  In this blog entry, I am going to give you a brief overview of how a realtor will help you sell your house.  This is just an overview, so if you would like to discuss it in more detail, feel free to contact me.  

Pre-listing:  This is the first meeting between sellers and agent.  This will be an interactive interview in which both sides get to discuss what they want and need from the relationship.

• Discuss and explain what are agency relationships.  
• Obtain a signed Agency Relationships in Real Estate Transactions form.
• Find out what the seller’s experctations are, as well as his/her wants, desires, motivation for moving, price, marketing plan, etc.  
• Find out what the sellers are looking for in an agent.  What is most important to the sellers?
• Discuss compensation in a real estate transaction, including the listing company’s policy for paying co-op agents.  This includes a discussion of the Code of Ethics Standard of Practice 1-12, Variable Commissions, etc. 
• What is the sellers’ position?  Are they first-time buyers?  Are they relocating, moving-up, or retiring?

Marketing Plan Presented

• Present a Comparative Market Analysis (CMA)
• Discuss the venues in which the sellers want to market.  Discuss the pros and cons of said marketing.  For the real estate agent, present a comprehensive marketing plan–including on-line marketing.

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